Research suggests that the occurrence of assimilation is often spontaneous and unintentional. How then can interior architecture provide a platform for people to be seen and recognised through their cultural identity? Public Displays of Ethnicity, located in the diverse and multicultural City of Dandenong, responds to this question by integrating public occupancy and their exposure with the market experience. This method of approach is to blur the sense of ownership within the space between the merchant and the public into a space that highlights the social setting and encourages a verbal or visual dialogue to occur. By integrating these two activities within a single module, replicated and rearranged across the site, the outcome produces an unclear distinction between market space and public space. The result of this reverses the role of the existing Dandenong Market – rather than welcoming the people into the presence of the market, the market is welcomed within the social setting of the people. The journey of the shopper, then, becomes one that browses through clusters of diverse people as well as merchandise, creating opportunity, exposure and a more spatially and socially dynamic experience for people.